Have you ever seen a brand or product company who does digital campaign or online campaign? Or perhaps you’ve also seen it through a company’s website and social media? These days all those things of course you see a lot. Such things are referred to by digital marketing terms. The concept and application of digital marketing is the thing to do to jack up the product sales of a brand.
As technology advances, trends in the business world as well be increasingly varied. One is digital marketing trends. Then, is it as important as whether a digital marketing is applied in businesses that sell certain products? To answer that question you can listen to the explanation below to understand it clearly.
Digital Marketing Understanding, Excess, Type and Strategy
What Is Digital Marketing (DM)?
Understanding Digital marketing is a marketing activity or promotion of a brand or product using digital media or the internet. The goal of digital marketing is to attract consumers and prospective consumers quickly. As we know, the acceptance of technology and the internet in society is so widespread that it is no wonder digital marketing activities are being made a major choice by companies. As a result, companies compete with each other to create interesting content to display on his marketing online. Some examples of marketing techniques included in digital marketing are SEO (Search Engine Optimization), online advertising such as FB ads and Google Ads, print media promotions, television and radio advertising, electronic billboards, email marketing, mobile marketing, and others.
Digital Marketing Overflow
Amount of digital marketing used by company enterprise, proving that this has many advantages and benefits that can be gained, what are they? Here are some advantages of digital marketing compared to conventional marketing.
- Speed of Deployment
Marketing strategy using digital media can Do it very quickly, even in seconds. In addition, DM can also be measured real time and precisely.
- Ease of Evaluation
Using online media, the results of marketers’ activities can be immediately known. Information such as how long your product is watched, how many people are viewing your product, what percentage of sales conversion from each ad and so on. After knowing those kinds of information, you can next perform an evaluation of which advertisements are good and bad. So that you can fix it for the next period.
- Broader Range
The next advantage is the geographical range of DM that widespread. You can deploy brands or products around the world with just a few easy steps by utilizing the internet.
- Cheap and Effective
Compared to traditional marketing, of course digitaI marketing is much cheaper and more effective. The budget cost saved can be up to 40%, that’s according to Gartner’s Digital Marketing Spend Report. In addition, the survey also showed that 28% of small entrepreneurs would move to digital as it proved more effective.
- Build Brand Name
Digital marketing helps you build brand names with fine. The virtual world’s existence with your brand’s existence is very important because people will do online searches before purchasing your products.
Digital Marketing Type
Websites play a major role in demonstrating professionalism enterprise, helping consumers know your business, frugal promotion and easy business media.
- Search Engine Marketing
Efforts to make corporate websites easy to find in a search engine system. Search Engine Marketing is divided over Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is conducted on its own with longer and cheaper time whereas SEM is paid but faster but faster.
- Social Media Marketing
Educate platforms on social media such as Facebook and Twitter because it can be done at minimal cost even free. It can of course improve the company’s brand.
- Online Advertising
Promotional media via internet on a pay-per-view basis. It can consumers faster and more satisfying yet more expensive than the previous type.
- Email Marketing
You can tell the latest information regarding the promotion in progress as well as the latest products or services.
- Video Marketing
In this way, you can directly explain about the business you, describe the product and how to use it as well as display customer testimonials.
How Do I Get Started Digital Marketing?
After knowing what understanding it is and some basic concept from digital marketing, would you be interested in trying it? To start marketing using digital media, there are a few things you need to prepare.
- First, prepare the tool used to perform its marketing. Multiple aids that can used in digital marketing such as: websites, social media accounts, brand and product identities, blog uploads, online traces (sales, feedback from customers, etc.). In the digital marketing world, these aids are an asset to you, so take good care of them.
- Second, prepare attention-grabbing and shareable content. Content can be photos, videos, writes or other. You must also specify marketing objectives and target markets tailored to content.
- Third, you can start the upload and subsequently evaluate each upload in each the social media it has, determine which one provides feedback and focus in some assets that provide good feedback for your business.
- The next step that can be taken is to enter and join the marketplace forum public. Try to profile your business well, because it will affect the brand image.
Digital Marketing Strategy
- Search Engine Optimization (SEO)
SEO is an attempt to optimize a site to get the top rank of pen results search for. To be top ranked, you need to understand how search engine systems. Usable media such as websites, blogs and indo graphics.
- Content Marketing
Plan, create and share content about the company. It is to attract viewers know the business and motivate them to become buyers. This content can be created in the form of blog uploads, social media, articles, e-books, indo graphics as well as online brochures.
- Marketing Automation
Marketing Automation represents a technique of automating tasks on a recurring basis. Tasks like workflows, content upload arrangements as well as campaign reports. This automation can be done on digital channels such as email and social media.
- Pay-Per-Click (PPC)
PPC is a way to redirect traffic to your site for a fee every click of it. Example Google AdWords, you pay and then get the top slot of every search on Google and charge every click of it.
- Native Advertising
Form of paid content displayed in a form that bears resemblance to d media content his placement. Content that looks and functions like part of an associated media. Take Promoted Posts on Instagram and Facebook for example.
- Affiliate Marketing
Affiliate Marketing is when you partner with someone else’s service or site to create commission by referring readers or visitors to your business. Take for example Hosting ads videos with Youtube.
- Social Media Marketing
You promote brands and content on social media such as Facebook, Whatsapp, Twitter, Facebook Messenger. Social media is a means of exaggerating brands. However, at first just focus first on one social media to shorten time, cost, human power and science. Then define the personality you use in social media, such as formal or semi-formal.
That’s the understanding and some of the frequent digital marketing mistakes that can be frustrating a business. In addition, there is a mistake that is considered trivial but it also turns out to have a considerable impact, namely not optimizing social media use. Among them are ignoring responses and suggestions from consumers on social media, buying followers or fake likes, and more. In addition to implementing digital marketing strategies, use of apps mentances online also need you to consider. That will make it easier for you in managing business finances. Easy and practical management will save you time and power, so you’ll be more focused face a business development plan.