Dissecting Traditional Marketing and Digital Marketing Differences

Dissecting Traditional Marketing and Digital Marketing Differences
Dissecting Traditional Marketing and Digital Marketing Differences

Marketing is an inseparable part of business. A wise and visionary business operator will ensure that part of its budget is allocated to the marketing field. We have all realized that marketing trends in this era are changing very rapidly. Marketers have turned to digital platforms to promote brands through e-commerce sites, Google ads, and email because a number of those platforms could have a large number of target consumers.

Today is an era where most people do online witness. However, there are most people who do not know how to use the internet. It is challenging for entrepreneurs to decide which marketing strategy, digital marketing or traditional marketing? Let’s have one-on-one surgery.

Traditional Marketing and Digital Marketing Differences

What Is Traditional Marketing?

Traditional marketing is a men’s marketing strategy use tools and means that have a physical appearance such as installing billboards on the street, pasting brochures on walls, face-to-face interactions, etc. In this era of digital marketing, traditional forms of marketing have not completely died out. In fact, as the digital revolution continues to grow rapidly, traditional marketing almost never goes bankrupt and can still grow rapidly. Most marketers today could recognize how traditional marketing techniques areal has value and relevance, especially when combined with online marketing strategies.

While some traditional marketing methods are on the decline, others are running strong and still mastering the marketing world. For small business owners, marketing by TV and radio is something that is not cheap. Instead, the use of signboards, billboards, and leaflets not only ramah budget, but also effectif in reachability to consumers. There are several traditional marketing tools that exist today, among which are

  • Billboards

Billboard that uses print chisels on canvas are still very commonly used. This traditional marketing mode uses less text and more images because an image has thousands of meanings. Attractive images are great for improving brand awareness. This made billboards an easy method to recognize because a large plank on a highway would never be able to be ignored by the entire road user.

  • Flyers and Brochures

A number of business places such as electronic and fitting goods seller modern on the roadside or inside the mall still use the method of distributing leaflets and brochures. This method is still used frequently, especially to provide information around discounts and special offers. Traditional marketing done face-to-face becomes much more connected and interactive. Don’t underestimate the power of hand-outs to present new growth opportunities for your business. A means of spreading messages like this is exclude strong responses and a wider range for marketers.

  • Television

Today, television is still an option for marketers to bus introduce his brand to the wider public. Although the public’s interest in television began to decrease, it turned out that there were still many people from certain circles who were faithful to watching television. By placing and managing the timing of advertising on television, a marketer can promote his product to a more segmented target consumer. Traditional marketing is about how you can reach a wider public audience can be calculated by numbers. The more people see your ads, the more prospects you can produce.

This can prove that traditional marketing is more effective in creating brand awareness and thus not only inviting new consumers, but also getting them to continue buying your pad-tipped products consumer loyalty. Traditional marketing is more buoyant complain of much effort and source to be successful in marketing a product. One thing to note for marketers when using this method is that in some cases, traditional marketing can also be combined with digital marketing, as appropriate. Here are the advantages and disadvantages of using a traditional marketing strategy:


If you want to reach out to older demographic segments, traditional masquerade can be very effective. According to Globe Newswire, viewers aged 50 and over spend almost twice as much time reading newspapers and watching TV compared to those aged 21-34. This type of marketing strategy is aimed at being able to reach wider consumers.

Smaller businesses usually market their products through billboards and flyers. Advertising on TV or radio can be played several times while the show is in progress to remind people of the brand’s presence, while online advertising can be skipped or blocked (for example, clicking “I don’t want to see this” in a social media ad, or by e-clicking skip).


Printing brochures and flyers in bulk costs a lot and there is no guarantee that recipients of the brochure can be interested in the products or services you offer. Traditional marketing methods take a long time to obtain results and data regarding the success of the performer you don’t knows if someone has read the ads posted in the newspaper unless they decide to follow it up by making a purchase.

What Is Digital Marketing?

The understanding of digital marketing is more than just advertising plastered on the internet. The concept is progressing very rapidly in the last two decades. The bottom line is simple: digital marketing is a marketing strategy that uses tools, platforms, and online channels to promote a product or service.

All forms of advertising, communication, and engagement with the target audience are done over the internet. Strategies in doing digital marketing continue to evolve as time goes by. With the rapid development of technology, the application of digital marketing now varies considerably more than traditional marketing. Some of the most popular kinds of digital marketing include:

  • Search engine optimization (SEO)
  • Social media marketing
  • Content marketing
  • Inbound marketing
  • Email marketing

Nowadays, digital marketing strategies are becoming very popular as the number of internet users is increasing every day. According to data from Statista, there are about 4.54 billion active internet users in the world and 3.8 billion active on social media. Therefore, market online via media social sangat recommended for your business continuity. Digital marketing strategies will always evolve with the latest technologies and trends such as voice search and social media. This strategy includes the most modern and up-to-date tactics. However, as with traditional marketing, digital marketing has advantages and disadvantages, among others


Web visitor data can be tracked instantaneously. When someone clicks on a link to your site, reads an email, or follows a social media account, you get that information quickly. You can draw a lot of insight from this data, including which type of content is the most cocok for certain consumn, which media is most effective, and even what time they can receive engagement. Digital marketing strategies cost much lower. By sending emails can save a lot of money compared to renting a billboard. This method functions well for global-scale consumers due to its wide scope of digital marketing.


Some internet users have ad blocker software, so they’ll never see pop-up ads. On the other hand, advertisements can be skipped or deleted if the user pays to get premium services (eg Spotify, Hulu, Twitch). Due to the emergence of technology and the new trends that are so rapid, digital marketing needs to be re evaluated to be effective in addressing technological progress.

Which Is Better?

So, which strategy excels when comparing traditional marketing to digital marketing? The answer is depending on your own. Digital marketing may be the best choice for most people. If you want to reach a certain group of people by spending that low, lacquern digital marketing. That will allow you to gather some valuable information about prospective consumers so as to make marketing campaigns more effective.

However, it is not that traditional marketing is out of use. If you want to reach out to prospective consumers whose age is older, traditional marketing methods may be more advantageous than digital marketing methods. Although this method looks old-fashioned, in fact it is anyway stay existent and benefit well. When considering which marketing strategy is best for your business, think back on a number of things such as where prospective consumers get information around the brand and use it to make decisions. When deciding between traditional marketing and digital marketing, not necessarily one is better than the other because both have different goals and segmentation. The bottom line is, you need to understand the characteristics of the business and consumer segments so that it can decide on a good strategy.


Digital media, while relatively new when compared to traditional media history, can provide maximum exposure to enterprises that impact more interaction with their customers. Marketing through social media, email, or online advertising is also much cheaper and more measurable than using traditional media. When combined, the benefits of the two strategies can preclude each other’s weaknesses.

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