Influencer marketing: definition, types of influencers

Influencer marketing: definition, types of influencers
Influencer marketing: definition, types of influencers

In the midst of the rapid development of social media, the influence of marketing becomes very important for business development. Influencer marketing is a marketing strategy in which brands work with influencers to increase brand awareness or to help with the marketing of certain products and services of that brand.

Usually these influencers come from various platforms such as Instagram or Youtube. For more, let’s find out what influencer marketing really is here.

Influencer marketing: definition, types of influencers

What is influencer marketing?

Surely you are familiar with the profession of influencer, right? Influencer marketing is someone who has the power to influence other people’s buying decisions, because of their authority, knowledge, position, or relationship with their audience.Quoted from bigcommerce.com influencer marketing is a way for brands to promote products through endorsements or recommendations from influencers or content creators on the internet. They will create content on a regular basis on social media which will attract a lot of enthusiastic followers. Brands often collaborate with influencers because they have the ability to create trends and support their followers to buy products that are marketed.

Why influencer marketing is growing

In addition, influencer marketing is very popular. Not just a trend, the strategy continues to grow and evolve over time. The reasons influencers continue to grow include:

  1. More choices in creating content

Social Media, the content created is also increasingly varied. Video is one of the most common types of content created by influencers to promote a product.

  1. Able to operate computer (Ms. Office)

Influencer marketing is standard in business strategy. Today, there are agencies that represent influencers and agencies that help brands to help them get the right figure.

  1. Able to operate computer (Ms. Office)

You might think there are too many influencers right now. However, the ever-growing social media makes the opportunities for new people to become influencers even greater. That way there will be more and more audiences for various niche markets. For that, you can choose a product or brand that suits your needs.

Influencer marketing criteria

  • As the name suggests, the key to influencer marketing is in the presence of influencers. Basically an influencer is someone who has influence in society. However, this does not mean that an influencer should always come from a celebrity or public figure. Good communication skill:
  • Have the expertise to prepare other people’s purchasing decisions because they have authority, knowledge, and a relationship with the audience
    Good command in English both oral and written
  • It should be understood that influencers are not just a tool in marketing strategies, making social connections in collaboration with brands to achieve marketing goals.

4 types of influencer marketing

There are various types of influencers when looking at the number of followers they have, including:

1. Mega influencer

Mega influencers are influencers who have a large number of followers on their social media platforms. More than 1 million prints. However, brands should know that connecting is not easy in collaboration with mega influencers, this floor usually costs a fairly large peg, it can be up to Rp 16 million for one post. Mega influencers also appear more selective in choosing their business partners.

2. Macro influencer

The influence of these macro influencers is one level below that of mega influencers. Usually they have a number of followers reaching 40 thousand to 1 million in one social media. Typically, macro influencers are based on two types of celebrities who have not reached the top of their careers and online experts who have successfully built significant followers. These macro influences can be shared more in number than mega influencers. They themselves are usually more friendly to work with by brands. Even so before applying for cooperation, make sure you analyze whether the followers they have are fake or not. In addition, it is not uncommon for macro influencers to use many fake followers.

3. Micro influencers

Micro influencers are ordinary people who have been known for their knowledge in a particular niche. Well, usually their followers come from an audience in that niche. Generally, these micro influencers have a number of followers between 1,000 and 40 thousand followers. With this number usually micro influencers don’t feel they are the one listening until a teaching brand works together. Even these micro influencers are present promoting brands for free.

4. Nano influencer

The latest type of influencer to gain recognition is the nano influencer. These types of influencers have few followers, but they are experts in obscure or highly specialized fields. Usually they have a shortage of 1,000 shortcomings. But make no mistake, follow them are people who are interested in nano influencers and do their opinion. In addition, nano influencer is also known as one of the most demanded brands in Indonesia. Facebook Instagram, Tik Tok, Twitter or Podcaster.

Final Words

That was the article about Influencer marketing: understanding, types of influencers. Hopefully this article can help you who are finding out about influencers. Thank you.

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